High Noon issued a voluntary recall on July 29, 2025, after discovering a serious labeling and packaging error. Some High Noon Beach Variety 12‑pack cans had been mistakenly filled with vodka seltzer but labeled as Celsius™ Astro Vibe™ Sparkling Blue Razz Energy Drinks, due to a mix‑up by a shared packaging supplier. These mislabeled cans may lead to unintentional alcohol consumption for consumers expecting a nonalcoholic beverage. The recall was announced in cooperation with the U.S. Food and Drug Administration.
What Went Wrong?
A packaging supplier mistakenly shipped empty Celsius-branded cans to High Noon’s production facility. High Noon filled the cans with their vodka seltzer but failed to catch the error before shipping. As a result, consumers could purchase cans that look like Celsius energy drinks when they actually contain 4.5% alcohol vodka seltzer.
Affected cans can be identified by their silver lids instead of the usual black lids used in genuine Celsius products. Lot code information is key to identifying recalled products.
Affected Products & Distribution
This recall impacts two production lots of High Noon Beach Variety 12‑pack (12 fl oz cans) bearing UPC 085000040065:
- Lot codes: L CCC 17JL25 14:00 – L CCC 17JL25 23:59
- Lot codes: L CCC 18JL25 00:00 – L CCC 18JL25 03:00
The individual cans labeled as Celsius Astro Vibe, with UPC 8 89392 00134 1, also fall under the recall if they have silver lids and bottom lot code L CCB 02JL25 2:55 – L CCB 02JL25 3:11. These were distributed from July 21–23, 2025, to customers in these states: Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Retailers in most of these states received product from regional distributors. Texas was not impacted.
Who Is at Risk
Consumers expecting a nonalcoholic energy drink might inadvertently drink vodka, which poses safety concerns for children, pregnant individuals, designated drivers, people avoiding alcohol for health or religious reasons, and anyone who cannot consume alcohol.
No illnesses or adverse events have been reported to date. High Noon, Celsius, the FDA, and the Alcohol and Tobacco Tax and Trade Bureau are collaborating to manage the recall.
What Consumers Should Do
- Check High Noon Beach Variety 12‑packs for the lot codes listed above before consuming.
- Inspect any Celsius Astro Vibe Sparkling Blue Razz cans. If the lid is silver and the lot code matches, do not drink. Dispose of the can safely.
- Contact High Noon Consumer Relations at [email protected] for guidance and refund information.
- Check any energy drink cans of the same flavor, even if sold separately, they may still carry the same lot codes and risk.
Why This Recall Matters
Mislabeling leading to unintended alcohol consumption is a serious consumer safety issue, especially in products marketed or packaged as nonalcoholic. The recall emphasizes how shared suppliers, gaps in packaging oversight, and lot tracking failures pose risks in the beverage supply chain. Airline, workplace, fitness or childcare usage of energy drinks complicates the stakes further when alcohol is involved.
While no illnesses have occurred, public health officials warn that missing or incorrect alcohol labeling can cause confusion and risk, particularly among minors and consumers with restrictions on alcohol.
Final Note
This recall of mislabeled High Noon Beach Variety packs sheds light on how even simple labeling errors can lead to major consumer safety concerns. When a product appearance suggests one thing and the contents deliver another, trust can erode quickly. Rigorous supplier coordination, thorough product inspection, and proactive public communication are essential to prevent such incidents.
Consumers should take no risks, check cans, verify lot codes, and avoid consuming anything that appears inconsistent with its label. In the evolving landscape of prepared beverages and energy drinks, even trusted brands can fall victim to unintended mishaps. Vigilance is the best drink safety practice.
